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Leveraging the
Brazilian Power Market

The opening of the Brazilian Power Market (BPM) will be the largest wave of opportunities since the privatization
of telecommunication in the 1990s.

Brasilienergie acts as a EU - Brazil Energy Market Orchestration Firm and strategic bridge between
Brazilian Utilities and European providers of HEMS* solutions.

Turning this moment – reinforced by the progress of the Mercosur/European Union agreement – into real, on-the-ground programs with monitored KPIs and shared upside.

* Home Energy Management Systems

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We don’t hand off — we run.

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Opening the Brazil Power Market - BPM

​Brazil has more than 94 million electricity consumer units connected to the regulated market, across all consumption classes, in 2024.

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The opening of the BPM aims, over the coming years, to bring supplier choice freedom to this entire universe.

This opens space for:

  • smart energy retail for households and small businesses as of August 2026;

  • services based on HEMS, DSM and Dynamic Tariffs;

  • greater consumer protagonism and, in the future, P2P models and energy communities.

EU and
Mercosul

​​The European Union and Mercosur is about to be one of the largest free trade agreements ever concluded by both blocs.

 

Although the text is still subject to political dispute and ratification processes, the direction is clear:

  • reduction of tariff and non-tariff barriers;

  • a more predictable environment for European investments in energy and technology in Brazil;

  • prospects for greater value-chain integration between energy companies on both sides.

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Brazilian Utilities & Energy Traders

Brazil has around 3.6 million PV systems connected to the grid, considering all consumption classes in 2025.


This opens space for:

  • Massive addressable base for smart services;

  • Perfect playground for behind-the-meter innovation;

  • System-wide benefits for the grid - peak shaving, flexibility;

  • Data-rich environment for analytics and AI;

  • Stronger customer loyalty for Utilities & Retailers;

  • ​Attractive entry point for European solution providers.

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